PewDiePie, real name Felix Kjellberg the biggest independent Youtuber on the platform,with more than 104 million YouTube subscribers, will stream exclusively to YouTube.
“YouTube has been my home for over a decade now and live streaming on the platform feels like a natural fit as I continue to look for new ways to create content and interact with fans worldwide” PewDiePie said in a press release from YouTube.
The swedish youtuber wasn’t focusing on streaming at all, he never played much with Twitch either, the most popular livestreaming platform owned by Amazon. His only deal in livestreaming business was with Dlive, a new platform in which he accumulated more than 800 000 followers, and described it as “the platform who puts creators first” as they promised better financial returns for its content creators.
“Live streaming is something I’m focusing a lot in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future”Felix Kjellberg
Although no details were disclosed regarding any financial incentives involved in his decision to go exclusive at Google-owned YouTube, new features played a part in his decision to return to live-streaming on YouTube. over choosing other rival platforms such as Amazon-owned Twitch and Microsoft Mixer.
After congratulating him for reaching 100 million subscribers, this exclusive livestreaming deal is the solid proof that YouTube is back to loving PewDiePie again. The platform kept its distance from him for more than 2 years after the incident which occured in January 2017 where he paid two freelancers on Fiverr to hold up a sign saying “Death to All Jews.” causing Youtube to cancel his second season of Youtube Red – now Youtube Premium – show Scare PewDiePie, and Google to remove him from it’s Google Preferred Program.
At the same month, Disney decided to cut ties with Felix over allegations of anti-Semitism after the Wall Street Journal posted a compilation of videos he had released were found to contain Nazi references or anti-Semitic imagery. PewDiePie admitted the footage was offensive, but said he did not support “any kind of hateful attitudes”. He insisted that the videos were intended as a joke, which should have been clear from the context. “Though this was not my intention, I understand that these jokes were ultimately offensive,” he said.
Then, in late 2018, Felix began a friendly satirical competition to keep the title of “the channel with the most subscribers in Youtube”, and a number of creators–including MrBeast and Markiplier–Jumped to support Felix, urging fans to support independent creators over companies. Kjellberg’s subscriber count soared, and his monthly views topped 500 million, higher than they’d ever been. But after the “Subscribe to PewDiePie” movement/meme was evoked by a mass murderer in New Zealand, PewDiePie decided to end the funny meme stating “i didn’t want hate to win”.
“YouTube is where the world comes together to connect and during these unprecedented times,” said Youtube’s head of gaming Ryan Wyatt: “I couldn’t be more thrilled to continue to grow our roster of creators who are making our platform their exclusive live streaming home”